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The Bro Code - How Contemporary Culture Creates Sexist Men

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The Bro Code - How Contemporary Culture Creates Sexist Men


DVD Price $200

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In MEF's powerful new release, The Bro Code, filmmaker Thomas Keith takes aim at the forces in male culture that condition boys and men to dehumanize and disrespect women. Keith breaks down a range of contemporary media forms that are saturated with sexism -- movies and music videos that glamorize misogyny; pornography that trades in the brutalization of women; comedy routines that make fun of sexual assault; and a slate of men's magazines and cable TV shows whose sole purpose is to revel in reactionary myths of American manhood.
The message he uncovers in virtually every corner of our entertainment culture is clear: It's not only normal -- but cool -- for boys and men to control and humiliate women. By showing how there's nothing natural or inevitable about this mentality, and by setting it against the terrible reality of men's violence against women in the real world, The Bro Code challenges young people to step up and fight back against the idea that being a real man means disrespecting women.

Featuring interviews with Michael Kimmel, Robert Jensen, Shira Tarrant, J.W. Wiley, Douglas Rushkoff, Eric Anderson, and Neal King.

Intro (2:15)
Step 1: Train Men to Womanize (18:03)
Step 2: Immerse Men in Porn (13:25)
Step 3: Make Rape Jokes (11:33)
Step 4: Obey the Masculinity Cops (12:22)

Viewer discretion advised : Contains violent & sexual imagery and profanity.

Filmmaker Info 
Written and produced by Thomas Keith 
Director of Photography: Michael Enriquez 
Additional Photography: Mitch Lemos 
Editing: Thomas Keith

"The Bro Code is an important and engaging film that exposes how boys think about and react to the gendered, highly sexualized, and radicalized landscapes that they inhabit. The insights the film offers for feminism are truly important. One comes away from The Bro Code aware of how important it is to engage boys in anti-sexist education and to help them navigate a consumer society that has mainstreamed pornography and overrun the popular culture with demeaning images of women. This is a crucial addition to Gender Studies and to our understanding of how our culture indoctrinates boys into a sexist and sexually brutal world view. It is certainly a wake up call: we need to pay attention to the private lives of boys." - Athena Devlin, Ph.D. | Co-Director, The Women's Center | St. Francis College

"Filmmaker Tom Keith's powerful indictment of contemporary culture carries within it an undercurrent of optimism. Despite its horrific portrait of men behaving badly - and dangerously - the days of "Jersey Shore" manhood are numbered. When The Bro Code is screened on campuses, more male filmgoers than you might imagine will crack the code, reclaiming both healthy masculinity and their full humanity." - Rob Okun | Editor, Voice Male Magazine

"Tom Keith's The Bro Code is a vital look at what makes us men tick and how we can find our way through the maze of modern masculinity to an identity which is balanced, healthy, and fulfilling." - Thomas Matlock | Founder, The Good Men Project "Filmmaker Thomas Keith gives us a show-n-tell glimpse of the mass media and marketing machine lauding 'permission' upon males to act like thuggish jerks, cads, and misogynistic monsters, disrespecting women with ramped up, amped up buffoonery ranging from 'rape jokes,' to crass, coarse entitlement. Why do boys feel they have the right to behave this way? Look no further than music videos, movies, ads and a pop culture of pornification, The Bro Code conveys." - Amy Jussel | Executive Director of Shaping Youth

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