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Communication / Culture > Advertising

Killing Us Softly 3 - Advertising's Image of Women

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Killing Us Softly 3 - Advertising's Image of Women


DVD Price $200

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Jean Kilbourne's pioneering work helped develop and popularize the study of gender representation in advertising. Her award-winning Killing us Softly films have influenced millions of college and high school students across two generations and on an international scale. In this important new film, Kilbourne reviews if and how the image of women in advertising has changed over the last 20 years.
With wit and warmth, Kilbourne uses over 160 ads and TV commercials to critique advertising's image of women. By fostering creative and productive dialogue, she invites viewers to look at familiar images in a new way, that moves and empowers them to take action.

"A top video for young adults" - 2001 Selection American Library Association;

"Certificate for Creative Excellence" - International Film and Video Festival 2001.
Study guide available. 34 mins (+ 25 mins extra on DVD).

Item is available worldwide.
Price is for secondary schools and colleges worldwide and for Australian universities. Universities from outside Australia please contact customer service for quote:
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