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Communication / Culture > Digital Society

Google™ World

by Ted Remerowski

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Google™ World

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In a little over ten years, Google™ has transformed itself from a search engine, into a powerful advertising machine and is now moving into the world of cloud computing. Using incredibly powerful computer servers spread around the world, Google wants to become the primary depository of all things digital about you. Your e-mail messages, your documents, your music, your movies, your television shows, your favourite web sites, your financial transactions, and perhaps in the future even your medical history will reside in Google's cloud. In return, you will be able to access everything, everywhere and at any time.

How and why Google™ is approaching this daunting endeavour is the focus of this behind-the-scenes documentary. Filmed in Google™ offices in China, Russia and at the Googleplex, its Silicon Valley headquarters, the documentary reveals a corporate philosophy and attitude unique among major companies today. Beyond its "Don't be evil" motto, Google™ has set as its goal "to organize all the world's information and make it universally accessible and useful" and to do it in the next 300 years. As Google™ CEO Eric Schmidt says in the documentary, "Successful companies start with very audacious goals." If Google™ achieves its goals, it will not just be successful; it may very well become the most powerful company in the world.

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