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Design Interviews - Stefano Giovannoni

by Museo Alessi and Anna Pitscheider

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Design Interviews - Stefano Giovannoni


DVD Price $200
Streaming Price (1 year) $200
Streaming Price (1 year) + DVD $300
Streaming Price (3 years) $480
Streaming Price (3 years) + DVD $580
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What is design? The interview series which was lauched in New York’s MoMA reveals the answers of six masters of design in this historical collection. Directed by Anna Pitscheider, co-edited by Museo Alessi and Edizioni Corraini in 2008, the interviews portray masters who have made Italian design famous across the world. Brief conversations, reflections and anecdotes that describe with spontaneity and great eloquence the teachings that have shaped their personal and professional lives.

When Italian architect and designer Stefano Giovannoni talks about influences in his life, he says the most important was attending the University of Florence during the late 1970s. "That was where the concept of 'radical architecture' was born, which created a whole new language and way of expression in Italian design," he says. It was a movement that threw out all the rules, resulting in a new vision for designers and architects.

Giovannoni says seeing the results of his products is even more satisfying to him than the many prestigious awards he's won over the years. "It's my job to think about how a product will be received in the marketplace, and that is something I take very seriously," he says.

Products such as the Bombo Stool, Paso Doble Family, Chair First, Table First, all designed for Magis, exemplify his innovative use of materials and original thinking. Chair First, for example, was the first three-dimensional plastic chair created through gas-injected air molding, while the Bombo Stool created a whole new typology (it moves up and down) and was so futuristic it appeared in the movie "Star Trek."

Italian with English subtitle.

This exclusive collection of interviews featuring - 6 discs -


Andrea Branzi
Alessandro Mendini
Richard Sapper,
Ettore Sottsass,
Stefano Giovannoni,
Achille Castiglioni


is the result of Museo Alessi’s eagerness to share the experiences and methods of the most important Italian designers with the general public. Brief conversations, reflections and anecdotes that describe with spontaneity and great eloquence the teachings that have shaped their personal and professional lives.


‘Architecture is not the art of construction. Architecture is a very complex discipline which interprets history, technology and the changes in society’ (Andrea Branzi).


Italian with English subtitle.


Collect all 6 DVDs of Andrea Branzi, Alessandro Mendini, Richard Sapper, Ettore Sottsass, Stefano Giovannoni and Achille Castiglioni and SAVE!

Stefano Giovannoni, born in La Spezia in 1954, graduated in Architecture in Florence in 1978, currently, he lives and works in Milan.

From 1979 to 1991 he has been teaching and doing research in the Florence Faculty of Architecture; he has been master-professor at Domus Academy in Milan, at the del Progetto in Reggio Emilia and professor in Industrial Design at the University of Architecture in Genova. He has been not only working as an architect but also an industrial-designer and an interior-designer, especially specializing in plastic products. He has collaborated with companies like Alessi, Cedderoth, Deborah, Fiat, Flos, Hannstar, Helit, Henkel, Kokuyo, Inda, Laufen, Lavazza, Magis, Oras, Oregon Scientific, Seiko, Siemens, 3M, etc. He designed very successful commercial products such as, for Alessi, the “Girotondo"and “Mami" series, the plastic products, “Il BagnoAlessi"and the “Bombo" series for Magis.

In 1980 he won the “Shinkenchiku Residential Design Competition"award, with Kisho Kurokawa as judge, and the “Concorso per una Piazza a Santa Croce sull’Arno" award. In 1985 he won the second prize at the “Shinkenchiku Residential Design Competition" with Tadao Ando as judge.

In 1989 he won the “Concorso per la ristrutturazione del centro storico di Castel di Sangro"award together with Andrea Branzi and Remo Buti. In 1991 he designed the Italian Pavilion at the exhibition “Les Capitales Europeennes du nouveau design"at the Centre George's Pompidou. Some of his projects have received the “Design Plus"award at the Frankfurt Fair-Ambiente 1994, 1996 and 2003; the 1997 "100% Design"award in London; the “Forum Design Hannover"award in 1999; the “ISH"2003 award, and have been selected "Compasso d' Eoro"in 1996 and 1998. His works are part of the permanent archive of Centre Georges Pompidou and of MOMA collection (New York).


Author, Director. ANNA PITSCHEIDER

Photography LUCA FANTINI
Music M. D. MONACO

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