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Communication is Power: Mass Media & Mass Persuasion

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Communication is Power: Mass Media & Mass Persuasion


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DVD Price $200
Streaming Price (1 year) $200
Streaming Price (1 year) + DVD $300
Streaming Price (3 years) $480
Streaming Price (3 years) + DVD $580
Digital Sale, with 5 years free streaming
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Advertising, violence and a growing influence of electronic media in politics. Advertising, in one form or another, will appear in any society where there is trade or competition. Understanding the techniques of advertising can give insight into many other forms of mass persuasion. For the methods used to sell us products are also used to sell us candidates, ideas, even life styles. Advertising seldom tells the whole truth. It often employs exaggeration, or "puffery" to impress customers. Or else it extols the vertues of a products, while neglecting to mention its faults (as used in car ads).

The impact of advertising on our society is undeniable. People often criticize its half-truths and bad taste, and deplore the way it persuades consumers to buy what they don't relly need. On the other hand, advertisin is often the only way for a company or product to overcome natural suspicions of the new and unknown. Understanding the techniques of advertising may prove to be the consumer's best protection against being manipulated.

Guidance Associates has been publishing award-winning programs for over 40 years. Our products span the curriculum from K-12 education and Professional Development to corporate diversity training. We also offer digital licensing on all of our proprietary titles.

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