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Advertising and TV Commercial Production Series

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Advertising and TV Commercial Production Series


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This series of four training videos examines how television commercials are made and whom they affect. Series include:

THE ROLE OF RESEARCH IN ADVERTISING This program looks at the role of research into public attitudes to advertisements and how the results of this research can affect both the sales of the product and the ways in which the product is advertised. It includes a lively debate which illustrates the ongoing and emotive conflict between the creative process and the requirements of researchers and clients. 38 mins.

THE ROLE OF THE ADVERTISING AGENCY This program features Australian-owned agency Box-Emery & Partners, offering a privileged look at the way an agency works and how it produces the materials that will promote the products and services of its clients. 25 mins.

THE 'NIKE' TV COMMERCIAL Every aspect of a NIKE ad is dissected to reveal the extraordinary path of the making of a TV commercial. Here the creative director of the advertising agency explains the thinking behind the commercial outlining the original brief and analysing the strategy used to achieve the effect they wanted. followed by an explanation of the production of the commercial itself. 33 mins.

THE MAKING OF THE 'MMM' COMMERCIAL The first TV commercial for new FM radio station 'MMM' was one of the most interesting and technically brilliant pieces of visual advertising Australia had ever seen. Here viewers are introduced to the technical elements of concept development, complex animation, special visual effects and light manipulation, together with a shot-by-shot explanation of how the commercial was made. 40 mins.

Australian Film Television and Radio School production.

Item is available worldwide.

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